When is Black Friday 2024? (2024)

Black Friday has a late start in 2024 – falling on November 29. Based on this date, and past shopping trends, here's what we predict we'll see during the Black Friday 2024 shopping season.

Are you wondering what day Black Friday falls on this year? The major shopping holiday always takes place the day after Thanksgiving, which means it's on Friday, November 29 in 2024 – the fourth Friday in November.

Given that we are several months away from Black Friday 2024, it's hard to predict what will happen during the biggest shopping day of the year. However, based on previous Black Fridays, we were able to make some predictions.

Black Friday 2024 predictions

Here are some shopping trends we expect to see this Black Friday.

1. Sales continue to start early in the season

The "Black Friday creep" that we've witnessed over the past few years is not going anywhere. We anticipate that most retailers will once again host "pre" Black Friday sales starting in October, as we've seen in past years. In November, however, it will be interesting to see what date retailers decide to launch their "official" Black Friday sales. Black Friday takes place at the end of the month this year – almost a week later than 2023. While most retailers like to stick to the traditional Thanksgiving timeline, and kick off sales just a couple of days before turkey day, they might need to make it a two-week affair this year.

2. More mobile and app shopping

Retailers have been working hard to improve their online mobile shopping experiences, and it seems to be paying off. Each year, the number of sales placed on mobile devices during Cyber Week (the time between Thanksgiving and Cyber Monday) seems to grow. According to Adobe Analytics Insights, in 2023, 59% of online sales came through via smartphone (compared to 55% in 2022). Because this area of shopping is growing, we are starting to see retailers offer more exclusive discounts for shoppers who use their apps as well.

3. Retail memberships center stage

Black Friday shopping perks for those with retailer memberships has been a growing trend over the past few years.

Last year, we saw Amazon, Best Buy and Walmart all offer exclusive access to deals to those who are part of their paid membership programs. Target, on the other hand, did have exclusive access to deals available to members of its rewards program (Target Circle), this program is completely free to join, so anyone could take part.

This is where we could see a slight change in 2024. It has been reported that Target is considering launching a paid membership program this year, but nothing is set in stone yet. Beyond Target, it is possible that other retailers will launch paid membership programs in 2024 – that provide exclusive or early access to Black Friday deals; we will have to wait and see.

4. Buy now, pay later programs are more popular

We predicted that buy now, pay later programs would increase in popularity during Black Friday 2023 – and they did. According to Adobe Analytics Insights, buy now, pay later spending rose 42.5% year over year. We expect this trend to continue throughout 2024 and into the Black Friday shopping season in 2024.

What the Black Friday 2024 season holds remains to be seen. We will be sharing all the latest news and insight surrounding Black Friday 2024 to guarantee you get the best deals possible.

Past Black Friday dates

  • Black Friday 2016 was on Friday, Nov. 25, 2016.
  • Black Friday 2017 was on Friday, Nov. 24, 2017.
  • Black Friday 2018 was on Friday, Nov. 23, 2018.
  • Black Friday 2019 was on Friday, Nov. 29, 2019.
  • Black Friday 2020 was on Friday, Nov. 27, 2020.
  • Black Friday 2021 was on Friday, Nov. 26, 2021.
  • Black Friday 2022 was on Friday, Nov. 25, 2022.
  • Black Friday 2023 was on Friday, Nov. 24, 2023.

Future Black Friday dates

  • Black Friday 2025 is on Friday, Nov. 28, 2025.
  • Black Friday 2026 is on Friday, Nov. 27, 2026.
  • Black Friday 2027 is on Friday, Nov. 26, 2027.

Black Friday FAQs

Have more questions surrounding Black Friday dates? We broke down the answers to common Black Friday questions below.

Is Black Friday the same date every year?

Yes. Black Friday always comes up on the same day every year. Black Friday comes up on the Friday after Thanksgiving (which is always the fourth Thursday in November).

How often is Black Friday each year?

Black Friday only comes up once a year. However, throughout the year, you will have different sales that use the term Black Friday in their tagline. Such as Black Friday in July sales.

When is Black Friday 2024?

This year, Black Friday falls on Friday, Nov. 29. Early Black Friday sales, however, will likely kick off as early as October, with "official" sales starting sometime around Nov. 18 (we predict).

Is Black Friday the best time to shop for deals?

Black Friday serves up some of the best savings of the entire year for almost every product category, from tech gadgets and toys to apparel and home essentials. The only items not included in Black Friday sales would be seasonal products, like summer apparel and backyard gear, since those items are not in stock at retailers during this time.

Are most stores open on Black Friday?

Yes, all brick-and-mortar retailers open their doors to shoppers on Black Friday. Some follow their usual Friday schedule, while others will open at the crack of dawn to allow eager shoppers to get an early start.

Thanksgiving is a different story. These days, it is more rare for a retailer to be open on Thanksgiving than closed. Target will definitely be closed on Turkey Day, as the retailer announced in 2021 that it would close its doors for Thanksgiving Day every year. Meanwhile, Walmart's CEO, John Furner, stated that keeping stores open on Thanksgiving is "a thing of the past."

Want to learn more about the biggest shopping day of the year? Check out our Black Friday history and stats page.

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When is Black Friday 2024? (2024)


When is Black Friday 2024? ›

Black Friday – 29 November 2024

Black Friday isn't officially until Friday 29 November 2024, but the sales seem to start earlier every year as competition between businesses grows, and consumers take advantage of discounts throughout November to get their Christmas shopping done early.

How many Black Fridays are there in 2024? ›

Black Friday – 29 November 2024

Black Friday isn't officially until Friday 29 November 2024, but the sales seem to start earlier every year as competition between businesses grows, and consumers take advantage of discounts throughout November to get their Christmas shopping done early.

Is Black Friday the same date every year? ›

A: Every year on the day after Thanksgiving. This year Black Friday takes place on Friday, November 24.

How many times a year is Black Friday? ›

Black Friday is a global shopping event that takes place annually on the first Friday after Thanksgiving in the US. Originally marking the start of the Christmas shopping season, it has evolved into the biggest online sale of the year.

Is Black Friday or Cyber Monday better? ›

Historically, we've found the deals on Black Friday -- especially those limited-time deals that happen early in the morning on Friday -- are better than the deals you'll find on Cyber Monday.

What months have 5 Fridays in 2024? ›

We won't bore you with a long answer, here is a summary of the months with five Fridays in the upcoming years: 2024: March, May, August, November. 2025: January, May, August, October. 2026: January, May, July, October.

Is Black Friday a good time to buy a refrigerator? ›

Based on my experience, Black Friday is the best time of year to purchase a refrigerator, washer and dryer, or any other appliance. Appliance manufacturers need to move their inventory before the end of the year. That means they need hot promotions with the retailers, so no one is stuck with too many refrigerators.

Are Black Friday sales really worth it? ›

While Black Friday can help get you a good deal, it might not be the best deal. In fact, some research shows that “the overwhelming majority of deals have been cheaper or the same price at other times of the year,” per The Conversation.

Why is this called Black Friday? ›

In the early '60s, police officers in Philadelphia started using the term to depict the chaos created by the large numbers of tourists who came into the city for both holiday shopping and to attend Saturday's annual Army-Navy football game, causing the police officers to work longer shifts.

What is the biggest sale of the year? ›

This day marks the unofficial start of the Christmas shopping season, with promotional sales aiming to draw large crowds. Black Friday is the busiest shopping day of the year in the United States and retailers prioritize it and Cyber Monday as highly profitable holiday shopping days.

Which sale is bigger, Black Friday or Christmas? ›

Christmas sales are great too but if you look at the stats, last year in 2020, Black Friday and Cyber Monday sales clocked in at $10.8 billion, a 15.1% surge in sales year on year. While Christmas sales saw a surge of 8.2% in comparison.

Should I wait until Cyber Monday? ›

If you save the bulk of your shopping for Cyber Monday, you risk passing up deals and having key items on your list sell out. You might also have a harder time choosing gifts you can't see in person. Aim to do your holiday shopping throughout November, rather than waiting until the end of the month.

Is Cyber Monday only online at Walmart? ›

Starting Sunday, Nov. 26 at 7 p.m. EST, exclusively on Walmart.com and the Walmart app, customers will discover new blockbuster deals on an unparalleled assortment of gifts with a personalized experience that makes holiday shopping what it should be: fast, easy and fun.

How many Fridays are there in 2024? ›

There are 52 Fridays in 2024. Below is a complete list of all Fridays in 2024 in chronological order: Friday, January 05, 2024.

Is there only one Black Friday a year? ›

Retail sales impact

The survey estimates number of shoppers, not number of people. The length of the shopping season is not the same across all years: the date for Black Friday varies between November 23 and 29, while Christmas Eve is fixed at December 24.

How many Friday the Thirteenths are in 2024? ›

And that's not the end of it. Next year, in 2024 (which also has two Friday the 13ths), the first of the two comes on September 13, 2024, exactly 13 weeks before the second Friday the 13th in December 2024.

How often is there a Black Friday? ›

Black Friday only comes around once a year, and no other shopping event can quite achieve the level of savings that are available to you over a whole month.

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