Black Friday 2024: When to Expect Sales this Year - IGN (2024)

Each year, the biggest sales almost always occur during Black Friday. Some of the biggest video game releases of 2024 will be priced at all-time lows for Black Friday, and the same can be said for some of this year's TVs, gaming PCs, and Apple devices. Every major retailer holds a sale for the big shopping holiday, so there is an endless stream of deals to discover. Whether you're in the market for a new TV, Apple products, or anything relating to video games, Black Friday 2024 will be the best time to open your wallet.

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  • Black Friday Date
  • Black Friday Deals Predictions
  • Black Friday Retailers
  • Upcoming Sales

Even though Black Friday is just one day, the sales can start weeks before Thanksgiving even arrives. Retailers rarely save the deals and discounts for the big day, as we've seen them drop as soon as late October in recent years. We've outlined everything you need to know about Black Friday 2024 below. This includes when we expect Black Friday 2024 deals to go live and what deals we expect to see at retailers.

When is Black Friday 2024?

Black Friday 2024: When to Expect Sales this Year - IGN (1)

The actual date of Black Friday in 2024 falls on November 29 this year, but the deals season will begin a lot sooner than that. Leading up to the big event, retailers will begin to open deals online. This usually starts in the last week of October, just before Halloween. Each week leading up to the event will slowly roll out more deals, which ultimately leads to Black Friday. Retailers will not reveal their biggest Black Friday deals until the big day, but most general deals will be available well in advance.

What About Cyber Monday?

This year, Cyber Monday 2024 will take place on December 2. This event usually focuses on online shopping and electronics. It's important to understand that Cyber Monday deals will kick in well before December 2. Most retailers nowadays lump together Black Friday and Cyber Monday deals, and they will launch in the week leading up to the sale. You can expect to see at least some Cyber Monday deals start to launch around Monday, November 25.

What Black Friday Deals to Expect This Year?

Black Friday 2024: When to Expect Sales this Year - IGN (2)

Black Friday has a wide variety of deals you can expect to see, but it generally stays consistent with the major categories. We expect the biggest deals will be for TVs, video game consoles, gaming PCs, Apple products, and video games. This is based on trends from the last few years, so we expect these categories to continue to have the best savings of the year in 2024.

Video Game Consoles

In 2023, we saw major discounts on all major video game consoles. Xbox had the best deals of the season, with the Xbox Series X widely available for $349. PlayStation and Nintendo both offered console bundles with a free title. For Black Friday 2024, we expect to see discounts on both Xbox Series X and PlayStation 5 consoles since both are rumored to be receiving a refresh this year.

Video Games

Without a doubt, Black Friday is the best time of the year to buy video games. Releases from January to November are all discounted. Black Friday 2023 saw many new releases like Star Wars Jedi: Survivor and Dead Space receive discounts of over 50% off. If you decide to hold off on some of this year's biggest releases, you can expect to find them heavily discounted come November.

TVs

If you are searching for a new gaming TV or high-end 4K TV, Black Friday is the perfect time to pick one up. Retailers heavily discount TVs, sometimes up to thousands of dollars worth of savings. Any screen size from 50" to 85" is usually available for the best price you'll see all year, and each retailer offers different TV models, brands, and sizes. Black Friday is really one of the only times worth buying a new TV.

Gaming Laptops

Black Friday is also a very underrated time to grab a new gaming laptop. Some of the best deals on gaming laptops take place during this season, so you can expect to see discounts of over 50% on certain devices. Since new CPUs and graphics cards are released each year, laptops using older hardware are usually discounted to clearance for Black Friday. This year, keep an eye out for laptops utilizing an RTX 4070 graphics card, as the RTX 4070 Super is out now. This November will be the best time to buy a laptop online this year.

Gaming PC

In addition to laptops, many gaming PCs are also on sale for Black Friday. Best Buy, Amazon, and Walmart all offered huge savings on prebuilt models last year. PC owners can also expect to see big deals on hardware components and PC parts like cases. Overall, Black Friday is an excellent time to purchase anything for your PC, or even buy a new one.

Apple Products

Black Friday is also an amazing time to grab Apple products. Some of the best deals on iPads, MacBooks, AirPods, and Apple Watches can be found during this sale. Last year, Apple offered Apple Gift Cards for buying the newest Apple Watch models and other new Apple products. We expect to see a similar deal this year across the Apple Store and other major retailers.

What Deals Not to Expect This Year

Even with such a large sales event, there are a handful of items we do not expect to see on sale. Black Friday and Cyber Monday have the best deals for technology, so items like groceries and household items tend to not see steep discounts. This also goes for technology that was recently released, including new video game consoles, devices, and audio equipment. So don't expect discounts on the Apple Vision Pro.

If the Nintendo Switch 2 is released this year, do not expect to see the console go on sale. Since it will be so new, Nintendo will not need to drop the price to entice consumers. Nintendo has traditionally opted to release bundles with pack-in games instead of offering discounts for the big day. Additionally, the same can be said for the PlayStation 5 Pro, also rumored to release in Fall 2024.

Biggest Black Friday Retailers

In recent years, the best deals can be found at a few major retailers. These retailers include Amazon, Best Buy, Target and Walmart. You can expect to find the same great deals in stores available on each of these retailer's websites, which covers almost every deal you could ever ask for on Black Friday.

Amazon Black Friday

Amazon offers the most deals each Black Friday, covering almost every category on sale. With this range, Amazon has more niche deal offerings that you won't be able to find at other retailers. You will find that Amazon has almost every deal available at other retailers, thanks to price matching. The best deals for video games and tech will be something to look for here. Even home items, like lamps, pillows, and bedding, drop to year-round lows.

Best Buy Black Friday

Best Buy has excellent deals for Black Friday on. Specifically, the retailer has a focus on deals for TVs, video games, and other technology. New deals will be added to the Best Buy website leading up to the big day, so it can be easy to miss a deal. The company also tends to offer great deals on some of the best headphones in the market. During Black Friday 2023, we saw great deals on the Sony WH-1000XM5 and the Bose QuietComfort 45 headphones at Best Buy.

Take a look at Best Buy's Black Friday ad from last year for more of an idea of what you can expect from the tech retailer in 2024.

Walmart Black Friday

Walmart has thousands of items on sale each Black Friday. 2024 shouldn't be an exception, with a huge variety of items and categories to choose from. Last year, Walmart had some of the best TV deals available with steep discounts. This included OLED models like the Sony XR A75L Bravia and Samsung's The Frame TV. Walmart launches its Black Friday deals starting around the week before Thanksgiving, so expect to get an idea of the biggest Walmart Black Friday deals around then.

You can dive into the Walmart Black Friday ad from last year for a better idea of what online and in-store deals you can expect in 2024.

Target Black Friday

Like Walmart, Target offers a wide variety of Black Friday deals. You can expect to see deals on the latest Apple products, TVs, and electronics. Additionally, Target offers deals on home items like vacuums, coffee makers, and even KitchenAid Mixers. Look for the retailer to offer its biggest deals a few days before Thanksgiving.

Take a look at the Target Black Friday ad from last year to get an idea of what to expect from the sale.

Are There Any Good Sales Before Black Friday 2024?

The biggest sales event of the year besides Black Friday is Amazon Prime Day. This giant sale is exclusive to Amazon Prime Members and discounts thousands of products to all-time low prices. Amazon hosts two different Prime Days throughout the year, usually set for July and October. Without a doubt, these are the best days to do most of your shopping outside of Black Friday and Cyber Monday.
Besides Prime Day, most retailers will hold sales for major holidays. This includes Memorial Day, Independence Day, and Labor Day. Offerings from major retailers depend on the holiday, but you'll find a steady stream of deals throughout the year.

You can check out our guide to Amazon Prime Day deals for everything we know about the upcoming 2024 sale.

Black Friday 2024: When to Expect Sales this Year - IGN (2024)

FAQs

Black Friday 2024: When to Expect Sales this Year - IGN? ›

The actual date of Black Friday in 2024 falls on November 29 this year, but the deals season will begin a lot sooner than that. Leading up to the big event, retailers will begin to open deals online. This usually starts in the last week of October, just before Halloween.

Is Black Friday the biggest sales day of the year? ›

This day marks the unofficial start of the Christmas shopping season, with promotional sales aiming to draw large crowds. Black Friday is the busiest shopping day of the year in the United States and retailers prioritize it and Cyber Monday as highly profitable holiday shopping days.

How many times a year does the Black Friday sale happen? ›

Black Friday is a global shopping event that takes place annually on the first Friday after Thanksgiving in the US. Originally marking the start of the Christmas shopping season, it has evolved into the biggest online sale of the year.

What generation is expected to do the most Black Friday shopping this year? ›

Generation Z will be hunting for bargains this holiday season, with three-quarters (75%) of those surveyed saying they plan to shop the Black Friday sales. However, generation Z plan on spending the second-least of any generation ($365), with only generation X planning to spend less ($345).

What percentage of annual sales are on Black Friday? ›

Black Friday Online Sales Statistics

Online sales on Black Friday represent approximately 1% of spending in the holiday shopping season. Black Friday 2022 online revenue totaled $9.12 billion, down 4.30% YoY. Online sales revenue on Black Friday exceeds the year's average daily online sales revenue by more than 212%.

Does Cyber Monday have bigger deals than Black Friday? ›

Cyber Monday is certainly more online-oriented (it's in the name, after all) and can have better deals than Black Friday as the retail world continues to cater to online consumers. However, stores are open on Cyber Monday, too, and are typically less crowded than on Black Friday.

What sells the most during Black Friday? ›

Black Friday data shows that retail sales are still the top product category during this shopping event. Clothing, shoes, jewelry, and beauty products are the trending Black Friday deals. So retailers who sell these items should restock on their bestsellers and prepare for the fast delivery processes.

What is the biggest sales of the year? ›

What are the biggest sale days of the year? Boxing Day, Black Friday, and Cyber Monday sales are some of the biggest sale days/weeks of the year.

What is the biggest shopping day in the world? ›

Singles' Day

What is Black Friday is the busiest day for? ›

Black Friday is the busiest retail day in the United States. Encyclopædia Britannica, Inc.

When did Black Friday become the busiest shopping day of the year? ›

Around 2003, retailers upped the stakes by adjusting store opening times. That year, Kmart, Walmart and Sears offered pre-dawn sales beginning as early as 5 am. That was the same year Black Friday became the most profitable shopping day of the year, according to the International Council of Shopping Centers.

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